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Georgie Maynard
Nov 1, 20225 min read
Successful sponsorships are symbiotic not transactional
In light of Visit Victoria’s recent announcement that it will partner with the Australian Diamonds, we ask what does the data tell us...
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Georgie Maynard
Jul 5, 20223 min read
Not just the King of Spin, but the King of Connection too
The passing of Shane Warne not only took us all off guard, but the emotional impact it had on us was telling. At first it was utterly...
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Georgie Maynard
Feb 10, 20225 min read
Deepening Emotional Connection - where to focus the 'team' or the 'individual'?
Recently a client asked us whether fans follow 'teams' or 'players' and which of the two is more prominent in driving emotional...
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Georgie Maynard
Aug 24, 20204 min read
Why backing fearless performances is scoring goals for Puma
For a sports sponsorship to hit that sweet spot it needs two fundamental things...
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