In light of Visit Victoria’s recent announcement that it will partner with the Australian Diamonds, we ask what does the data tell us...

The passing of Shane Warne not only took us all off guard, but the emotional impact it had on us was telling. At first it was utterly...

Recently a client asked us whether fans follow 'teams' or 'players' and which of the two is more prominent in driving emotional...

For a sports sponsorship to hit that sweet spot it needs two fundamental things...