TRUE NORTH
GUIDING YOU IN THE RIGHT DIRECTION
Our Promise
True North Research was established in 2010. We provide clients with actionable insights and thoughtful advice that help guide their future direction.
True North is dedicated to uncovering the truths that matter. Our research is built on effective consultation, intelligent questioning and thoughtful recommendations.
At the heart of good research are valued and engaged individuals. We design studies that maximise the involvement of all relevant stakeholders in the process right from the start.
By using this approach we are able to help our clients:
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Win customers over
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Resolve contentious issues
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Unlock a competitive advantage
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Develop strategic priorities
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Change mindsets
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Set a new direction
Our Values
TRUTHSEEKERS
We seek out truth, find out what really matters...
to guide you in the right direction
TRUSTED
We are a trusted source of expertise...
we deliver on our promises
PASSIONATE
We are dedicated to your needs and will be passionate about your story...
we'll work collaboratively throughout your journey
We are agile...
delivering fast, effective results
without compromising on quality
AGILE
INTELLIGENT
We choose the right process to maximise the research's value...
to ensure you get the best return on investment
Our Team
We are a team of highly experienced market researchers with decades of industry knowledge and expertise. Being specialists we are more experienced in the issue at hand. Being senior we are more capable of providing sound guidance than other agencies. We won't just provide you with the insight, we will delve deeper into the analysis to give you a true understanding of the lay of the land and which direction your organisation should head in.
Here are just a few of our experts...
THE SOLUTIONS EXPERT
Georgie is our founder and insights are her thing.
You'll find her uncovering
solutions and providing practical advice that solve her client's challenges.
THE IDEAS GURU
Gary is our resident marketing expert.
His years of experience coupled with a thirst for knowledge mean our clients are always presented with fresh ideas.
THE SPECIALIST
Allison looks at every problem from a new perspective, working out the best way forward for our clients and their brands.
